Lawyers in Houston – How Online Marketing Can Help Grow Your Business
Law is a competitive market, and as Houston web developers, we work with lawyers and law firms in Houston and nationwide to help develop an online marketing strategy to help build and maintain a competitive edge. They say there’s room for every business, but the truth is, there’s not. There is only room for our clients; that’s why we strive to put forth the most straightforward information about online marketing and Houston web development, cohesively. As a law firm, your online marketing efforts need to be top-notch in order to build and maintain your client base. How do you develop your competitive edge for your law firm? We’re here to help. Read below to find out how online marketing and utilizing the professionals at your local Houston web development can help grow your law firm’s online presence and client base as a whole. If you have any questions about the content below, our contact information is at the bottom of this page.
Lawyers in Houston are no stranger to terms like “web developers,” “website design,” and “search engine optimization (or SEO),” but many times a huge component of gaining new customers is overlooked – your online marketing strategy. Sure, you may have a beautifully coded website, but how are you funneling new customers to it in order to gain their business? Online marketing can help you grow your business, and help you push past the plateau you may be experiencing if you are only vying for the top search engine results.
So, what is online marketing, outside of search engine optimization? Online marketing is everything from successful branding, to utilizing social media, to optimizing conversions. There is a lot of ground to cover, and you need an experienced company to outpace the competition. But what strategies help you get an edge over the other lawyers in Houston?
Localized SEO specific to your practice – Many times, lawyers in Houston pay a lot of money to try to get ranked for highly competitive keywords. You need to focus on the city that you’re in, and your area of practice, in order to get the results you want. As a Houston web development company, we field hundreds of calls where clients claim to know the ins and outs of SEO because they’ve taken a course or read a book. The truth about SEO is that it is ever-changing and simple mistakes can cause your website to be permanently blacklisted from search engines like Google, Yahoo, and Bing. Your law firm will benefit from having a professional SEO strategy.
There are several plugins your Houston web developers can implement on your website like Yoast SEO to help you create optimized content on your pages and blog, but true SEO is a lot more extensive than simply including keywords on your homepage. Call your Houston web development professionals today to discuss a complete SEO strategy.
Online reviews A review strategy is important – Most customers rely on reviews to give them an idea of what to expect from a lawyer in Houston. It’s a huge mistake to ignore the need for regular, updated, positive reviews. It is also important to focus on more than just Google and Yelp, as specialized websites may have an audience more serious about finding a lawyer in Houston for your specific market. Be sure to have an exit interview or follow up call with every client, and if they had a positive experience, let them know where they can leave a positive review. Be sure to tread carefully with review sites such as Yelp, which have rules and regulations including not being allowed to solicit reviews; their reviews are highly regulated. Your Houston web development team can also implement WordPress plugins that make it easy for your clients to leave reviews on your site – which you can regulate. Some of the plugins we recommend are:
- WP Review This plugin is easily customized and gives total freedom to the visitor. Visitors to your site can come and leave rankings and reviews, and WP will calculate the average vote based on ratings. This can be used for specific lawyers on your team, which may help you internally regulate the lawyers you have in your firm.
- Rich Reviews This plugin becomes highly recommended as it is easy to regulate which reviews show on your site. The top three approved reviews will show, and you can choose in which order they show up.
- Google Reviews (Business Edition) You can show your Google reviews right on your website using this plugin, which is good for a few reasons. First, Google reviews are highly trusted by consumers, and the popularity of Google reviews over other review sites is growing exponentially. Secondly, using the business edition of this plugin, you can urge people to leave reviews right through your website. Asking your clients to leave you reviews on your website through Google reviews will also help you in your SEO efforts, as Google tends to put more value on their own review system than others.
Keep Your Blog Current Every Houston lawyer needs a blog – A blog is vital to search engine results, as well as showing that your practice is knowledgeable. Overlooking this aspect of your website can be detrimental to gaining new business. Make sure that you have a well designed blog, created by a web developer. Make sure that you include content that will engage your audience, and that is useful and relevant to their needs. Ask your Houston WordPress web developer about the best blogging strategies for online marketing as well as an overall SEO strategy.
Utilizing Social Media Social media strategies need to be far reaching – Social media for Houston lawyers stretch across many platforms these days. These include Twitter, Facebook, Linkedin, Google Plus, Reddit, and the list goes on! Be sure that the team you choose is familiar with all of the newest social media platforms, so that you can be as visible as possible. Participate in forums, answer basic questions, and be knowledgeable, approachable and friendly. You can even take this a step further:
Having Your Own Social Networking Platform Ask your Houston web development team about creating a social networking platform for your law firm. Whether people have questions about law that you want someone on your team to field, or you want to provide a space for people to discuss local matters, having a social networking platform right on your site will drive interested parties to your business.
Online marketing is where the world is going and at Buer Interactive we work with Houston lawyers and a multitude of other clients to ensure that your business stays on top. Whether you’ve operated a law firm for decades or are just starting to build your clientele, we are here to help. Reach out to one of our Houston web developers with any questions you may have.
Buer Interactive – Houston Website Design, Web Development, and Search Engine Optimization
5850 San Felipe Street
Houston, TX 77057