Top WordPress Plugins For Lead Generation
At Buer Interactive, we understand the importance of high-quality lead generation and what that means to the success of your business. As a Houston web development and marketing firm, we place a lot of emphasis on lead generation for our clients, which in turn creates conversions for our clients. Growing a business is serious business and cannot be done without a functional website complete with adequate lead generating capabilities. We are Houston WordPress web development specialists and utilize a wide variety of WordPress plugins to streamline online marketing processes for our clients, and lead generation is one of our top priorities. Below is a list of some of the best WordPress plugins for lead generation as compiled by our team of web developers in Houston.
Online lead generation is the process of converting your website (or social media channel’s) visitors into prospective customers. Lead generation is important because the leads collected indicate that these prospective customers have an interest in your business, product, or service, which lead to conversions. Some example of lead generation are:
- Email list signups
- Coupon signups
- Job application submissions
- General company inquiries
- Investor inquiries
While this list is nowhere near exhaustive, these are some of the most popular leads generated that help to grow a business. Your Houston web development and design team can implement lead generators on you WordPress site by installing and configuring one of these highly-rated plugins:
OptinMonster Growing your email list is an important part of online marketing. Email is the most direct way you have to contact your customers online and having a healthy email list is highly important to creating conversions. OptinMonster is customizable and feature-rich, allowing users to:
- Geo-target campaigns by using your visitor’s location.
- Enable scroll-triggering, which means a campaign will show after a viewer has seen a certain percentage of your page
- Display campaigns at a specific time that your visitors have been viewing your content
- Run A/B tests to test the success of your campaigns
- Monitor the success of your campaigns directly on your dashboard
This plugin is extremely effective in capturing leads and your Houston WordPress web development team can customize this plugin to match the theme of your website.
Popup Domination Used correctly, popups are effective at lead generation without annoying or disengaging your potential customers. Popup domination offers a multitude of options for lead generation including:
- Onclick Popups – these show when a viewer clicks a specific object or text.
- Countdowns – these will create a sense of urgency with viewers, displaying a countdown for your offers, therefore boosting conversion rates.
- Popup triggers – Users can configure popups based on pageviews, scrolling, and other triggers.
- Redirects – users can opt to send traffic to affiliate and sales pages using this plugin
Leadpages This WordPress plugin collects leads through landing pages, popups, forms, social media, text messages, and email. This plugin is highly versatile, user-friendly, and comes with customizable themes so that your web designer in Houston can match these lead forms with the look and feel of your website. Leadpages comes with many features such as:
- Mobile Opt-in Codes Known within the Leadpages software as Leaddigits, this feature allows you to capture opt-ins for text messaging.
- Leadlinks is a one-click signup feature provided by Leadpages allowing subscribers to instantly change email preferences, opt-in for specific content, or sign up for programs or webinars.
- Easy payment options allow you to sell your digital goods using a landing page or a pop-up checkout.
- Leadpages is completely mobile optimized, meaning you can capture leads and create conversions when consumers access your site from a mobile device.
Lead capturing can be streamlined and your data collected and presented to you in a clear, cohesive manner when your Houston web development specialists introduces the WordPress applications above into your website. Lead generation is one of the key aspects of growing your business online and ignoring this important part of the process is detrimental to your online success. Our Houston web development team is experienced in installing and configuring WordPress plugins for lead generation as well as creating unique web applications for businesses – we would be happy to discuss your business goals with you! Contact us for any assistance in taking your business to the next level.
Buer Interactive wishes you the best in building your business!
Buer Interactive – Houston Website Design, Web Development, and Search Engine Optimization
5850 San Felipe Street
Houston, TX 77057